DisneyLIFE

Dates : 2016-2018
Platforms: iOS, tvos, Android,
RESPONSIVE Web, Roku, Fire TV
Role: Lead Designer


The Design Brief
Design a content rich app that feels, moves, and sounds like Disney without overshadowing the content within it. Create a cohesive app environment where movies, soundtracks, tv shows, books, playlists, avatars, live tv, and shorts can shine and be easily accessible to all ages.

Responsibilities
UI/UX, look & feel, concept development, motion graphics. Worked with executive stakeholders in both the UK and in the states, a small team of of engineers, designers, researchers, product directors, and content gatekeepers.

The Goal
Allow Guests to experience the world of Disney in one app with an easy monthly subscription and no contract. They will also be able to watch, stream and download hundreds of movies and thousands of kids’ TV episodes, sing along to music and soundtracks, and watch live TV.


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Design language

 

The most cohesive element to all of Disney’s stories and characters is their surrounding world and atmosphere. This meant that the content and characters were to be the main focus, not the app design itself. Below are some sketches and mood/color keys for what would we would adopt as our design language, Atmosphere. As a home for these stories, DisneyLife's design language draws inspiration from these details and strives to welcome our guests into these worlds.

ATMOSPHERE.png
 
 

animating icons

 

For DisneyLife I created a simplistic line-to-fill style icon family with an energetic behavior. I wanted to be sure to delineate between active and inactive, so in addition to the line weights changing to solids, I also created a color block to appear behind them. These actions happen within the nav bar system. Below is a small sampling of some of the icons in motion.

 
Books

Books

Music

Music

TV

TV

Movies

Movies

 
marketing site sample.gif

Marketing Site

For the marketing site, my task was to inform people on how, where and why to download the DisneyLife app. My design intentions were to allow the character to be the first read, with a splash of light hearted humor in the copy. Using the Purples and golds from the app, with white and grey UI /type treatments.

 


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