DisneyLIFE

Dates : 2016-2018
Platforms: iOS, tvos, Android, Web, Roku, Fire
Role: Lead Interaction Designer


The Design Brief
Design a content heavy app that feels, moves, and sounds like Disney without overshadowing the content within it. Create a cohesive app environment where movies, soundtracks, tv shows, books, playlists, avatars, live tv, and shorts can shine and be easily accessible to all ages.

Responsibilities
UI/UX, concept development, motion graphics. I worked with a large team of executive stakeholders in both the UK and in the states, a small team of of engineers, designers, researchers, product directors, and content gatekeepers.

The Goal
Allow Guests to experience the world of Disney in one app with an easy monthly subscription and no contract. They will also be able to watch, stream and download hundreds of movies and thousands of kids’ TV episodes, sing along to music and soundtracks, and watch live TV.


WORKFLOW & INSIGHTS

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style trends and inspiration

For this project I created a series of style benchmark sizzle videos with content gathered from many different design and motion sources. These take a look at the trends in motion and graphics and app design to make sure the work created isn’t derivative. This also gives me an opportunity to create a mood and loose visual/motion direction for executive leadership to sink their teeth into.

 

Style 01 · Grain
Texture or grain, blended with flat UI and a subtle indication of perspective. Paired with bold gospel stomp audio track.

Style 02 · Aurora
Isometric perspective, rich gradients, and almost a canson style UI treatment in some cases. Accompanied by a confident, dub- rock-funk arrangement.

Style 03 · White
Line based icons, whites, greys and hints of pastel colors make this an upbeat, optimistic and neutral visual style pass. Guided by a crisp and light audio score.


 

BUILDING THE DISNEY SENSIBILITY

Introducing, Sapphire. This gem inspired visual style allows Variety to feel authentically Disney by bringing familiarity and texture from the parks into a new interactive experience. Variety has adopted the gem as a visual motif to convey a sense of value that parallels the core game mechanic of winning and surprise.

 
 

EXECUTION

With the observations and learnings from the parks, we were able to expand the Sapphire visual style to our live trivia game experience. The following are samples of question types we built during this process.

 
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FUTURE CONCEPT SKETCHES

With most projects, we make an effort to explore how a product or service might continue to be successful after we’ve reached our initial set of goals. Below are samples of how we thought Variety could be expanded into areas of smart home, family night, in depth park scavenger hunts and live on stage events.