Disney variety
Dates : 2018-2019
Platforms: iOS / tvOS
Role: art director
The Design Brief
Design a new Disney app experience that feels familiar to the park experience, welcoming and contemporary. Explore and observe the park design, graphic motifs, que experiences, colors, materials and repeating patterns. Distill those findings down and create a visual system that welcomes focus, joy, spontaneity and nostalgia.
Responsibilities
Branding, visual development, UI/UX, motion graphics and research. I worked with a small team of engineers, video production experts, product stakeholders and a fellow UX designer, Justin Fraga.
The Goal
Provide Guests with a window into Parks & Resorts through a daily live experience at all Disney destinations. Allows guests to interact with The Variety Show while they compete for prizes playing skill based games.