Disney Parks

Dates : 2019-2022
Platforms: iOS/Android OS/web
Role: Art director / Lead Designer / Illustrator

The Goal
Promote the park and work shop new opportunities for revenue by uncovering any and all potential storylines that exist within the Disney Park experiences and create original short form content that blends Disney magic entertainment value with opportunities for our partners in food & beverage, events, ticket sales, and merchandise to increase their visibility.

Responsibilities
Leading a small team of visual designers and motion designers
in building original content and marketing strategies.
Art directing all creative consisting of story, branding, characters, environments, illustration, motion, audio, SFX, voice-over, production, post production, in-app representation, and in-app UI/UX. Below is a small sample of the immense amount of original content created for the parks.

Disney Parks Stories - Identity and environment illustrations

My team was tasked to brand the content hub of the My Disney Experience and the Disneyland Resort apps. To fully represent the catalog of content that we were building, Disney Parks Stories was the clearest and on brand identity anchor in our exploration. We would go on to create a Walt Disney World Castle version and a Disneyland Resort Castle version, across 4 seasons and 5 holidays. Below are Spring, Summer, Fall and Winter.

Jungle Cruise Presents: Skipper Reflections

Take a cruise down the river on a joke-filled adventure with this collection of laughs

Top This - Food & Beverage Partnership

Top this is an interactive video submission series to encourage folks to purchase and enjoy new and exciting inventions from the Disney Parks Food & Beverage team.

Holiday greetings with Disney Magic

Each year I was given a special opportunity to design unique holiday sentiments for our Guests to download to their devices. The story lead and I worked closely to create each of these original illustrations, capturing feedback and sign-off from park partners every step of the way. Each year these illustrations would come to life as an animated holiday greeting for all of the guests that enjoyed the Disney Parks apps.

2021